Last week, I traveled to New York for the 2012 Étoile Awards, where SCAD supporters convened at a warm, friendly dinner. The special occasion at a downtown gallery was hosted by SCAD to fete longtime SCAD supporter Mark Brashear, CEO of Hugo Boss, Americas.
Mark and Hugo Boss have been dear friends to SCAD since 2005, and the Hugo Boss-SCAD alliance has enriched the SCAD community beyond measure. Hugo Boss’s many contributions to SCAD include a $100,000 scholarship endowment, a collaborative project with SCAD advertising design, a craze-inducing annual sample sale, and, this year, title sponsorship of the annual SCAD Fashion Show in Savannah and SCAD Seen Gala in Atlanta. And this inspiring tradition of stewardship owes much to Mark’s leadership and vision.
The evening was a celebration of art and style in one of our most vibrant American cities, and style icons came out in droves to support the SCAD-Hugo Boss partnership. From Fern Mallis and Pamela Fiori (both in stunning green jackets) to the legendary André Leon Talley, fashion cogoscenti joined together to honor Mark and to get a preview of this season’s freshest fashion and accessory designs from SCAD students. The next day, I learned, Mark would be off to China, André to the Met Costume Institute Gala, and our other stylish guests off to their next artful adventure. For a few hours, though, we mingled together beneath iconic Warhol photographs…the setting, the student fashions, and the company producing an infinity of connections and intersections.
What I’ll remember most about Étoile 2012 is the respect Mark has cultivated among his coworkers, who absolutely revere his honesty and integrity. Mark himself has said of fashion that he “still doesn’t consider it work.” That’s what SCAD students strive toward, too – the palpable joy that accompanies a life of loving what you do.












Walking among the ebullient crowd on 



